Your readers want more time inside your world.
Setting the Scene teaches indie fiction authors how to let their characters write the newsletter so readers stay warm and hungry for the next book.
17.2%
Average open rate
10
Letters sent
1,011
Readers on cold list
Your characters do the writing
Fiction authors aren't bad at newsletters. They were given the wrong instructions. Your characters have a voice and this course teaches you to use them.
Your manuscript is the content
No blank screens, no content calendars. The emotional truth of the scene you're writing right now is the newsletter. It's already there.
Your readers stay warm between books
A cold list goes cold fast. A character-led letter keeps readers inside the world while you write the next one.
Gavin Kemp
Indie fiction author and creator of Setting the Scene.
I've been running character-led letters to my own reader list since April 2026.
These are the real numbers.
Your characters have been waiting to write.
Register your interest below and I'll be in touch when the doors open.
