Your readers want more time inside your world.

Every Wednesday, my readers get a letter from one of my characters. Authors on this list get the same letter, plus how it was built and why it works.

The course opens at the end of August. Self-paced, start whenever you're ready.

17.2%

Average open rate

16

Letters sent

1,007

Dormant list

Your characters do the writing

Fiction authors aren't bad at newsletters. They were given the wrong instructions. Your characters have a voice and this course teaches you to use them.

Your manuscript is the content

No blank screens, no content calendars. The emotional truth of the scene you're writing right now is the newsletter. It's already there.

Your readers stay warm between books

A list goes quiet fast. A character-led letter keeps readers inside the world while you write the next one.

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Gavin Kemp

Indie fiction author and creator of Setting the Scene.

I've been sending character-led letters to my own reader list since April 2026. The list had been dormant for nearly two years. No discounts, no launches, no promotional content. Just letters.

These are the real numbers.

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Your characters have been waiting to write.

The letters arrive every Wednesday. The course opens at the end of August and stays open, so you can start whenever you're ready.